After establishing itself firmly in the cartridge recharging business,Cartridge World – World’s leading cartridge recharging provider has done what every customer of Cartridge World has been waiting for. After refilling its way to the top, Cartridge World India is launching a new strategy that is set to revolutionize the print and printing industry.
Toning the way to the future
Cartridge World since its inception in 1997 has been known to provide high quality services and OEM quality toner and ink cartridges.The current strategy is based on 3 growth pillars of quality products, B2B sales and Franchisee development, ensuring customer delight. CartridgeWorld has positioned itself as a one-stop-solution for all printing needs including chips, toners, ink-supply & cartridge parts.
Cartridge World is now looking at rapid expansion to capture a 10% market share in the Rs 3,000 crore printing market in the next 3 – 5 years time. “We have been working on an expansion strategy which will make us a household name in India.” informed Mr. Sharat Kumar – Country Head South Asia Cartridge World. Propelling a brand like Cartridge World requires some additions in its plethora of products and services, for that specific reason Cartridge World has tied up with a new generation of printer manufacturers called Pantum.
Pantum range of printers will be marketed byCartridge World and will have onsite service. The additional benefit is that these rugged printers work perfectly in Indian conditions, ensuring the urban and semi-urban customer gets more bang for their buck. “This addition was aimed at people who are looking to cut their cost of ownership and maintenance. This introduction will increase our captive market size. Any person who has interacted with Cartridge World knows the standard of quality that we provide” said Kumar.Cartridge World – India is planning to launch this printer across the length and breadth of the country by January 2014. This together with Cartridge World’s finished goods business model will contribute tremendously to its growth.
There are also plans of opening 20-30 new stores in tier 2 & 3 cities. “These markets will be on our radar going forward, as there is a big void in good quality printing at an affordable cost”, said Kumar. Cartridge World has also decided to invest in a fresh look and feel in these rapidly growing urban areas.
Why not an existing printer in the market?
Cartridge World printers offer a monthly duty cycle of 20,000 pages—four times higher than similar products in the category, and one lakh pages of average engine life—more than twice that of similar products. For SMB and SOHO customers, low total cost of ownership is of utmost importance because of their high printing needs. Cartridge World, by launching these printers will ensure quality printing, quality service and the lowest TCO for the customer.
A new horizon
Cartridge World plans to grow by 50% in revenue and a larger network by the end of 2014. This year will also see a launch of new services planned to suit every customer’s needs. “In addition to offering economically viable printing solutions, Cartridge World also has its prime objective of reducing carbon foot print for all users of printer cartridges, which is the need of the hour” said Mr.Kumar.
While most eco-friendly measures tend to cost customers more than conventional options, with Cartridge World solutions you save on everything, including time” he said.
Media Consultant: Launcherz PR
Rajiv:9831362041